AI enabled insurance pricing platform

Our human and AI consultants build, launch and manage your rates and rules on the Ptally platform. No implementation fee

Talk to our teamSee pricing
Pricing live for insurers and MGAs including
OpenOuchISCRivrMGT
How we work

AI pricing team and a rating engine, in one

Hand us your rating guide, spreadsheets or filings. Our consultants turn them into a tested, deployed model and then stay on to manage every rate change.

01Days, not quarters
Implement
Our consultants build every rate, rule and calculation from your documentation: rating guides, Excel or US filings.
02Automated testing
Launch
Every change runs against your regression suite. Approve it and deploy at a click.
03Ongoing
Manage
Rate changes, new territories and tax updates are handled by the same team that built your model and served to every channel in real time.
Pricing

Free to build. Pay only when you write premium.

Implementation, launch and ongoing management are included in every plan. Pick the commercial model that fits your book.

PerformanceMost popular
up to1%
of gross written premium

Zero upfront. Our fee scales with the premium your models actually write.

✓ Free build, test & launch✓ Managed rate changes✓ API, forms, chat & voice
Start for free
Per model
Flat fee
per live model, regardless of volume

Predictable cost for high-volume books where a percentage doesn't make sense.

✓ Everything in Performance✓ Unlimited quotes per model✓ Fixed annual budget
Get a quote
Enterprise
Custom
for carriers and multi-product MGAs

A dedicated pricing team, portfolio-wide terms and enterprise controls.

✓ Dedicated consultants✓ SSO, audit & approvals✓ Custom SLAs & hosting
Contact sales
10m
0.5m50m
Upfront cost
Free
Max annual fee
100k
“Enabled us to get to market in a fraction of the time it would’ve taken us and saved thousands in development costs”
Will Clarkson Webb
Will Clarkson Webb
Founder & CEO, Rivr
“Allowed us to enter the UK market rapidly while keeping our pricing model flexible and adaptable to different tax and regulatory environments”
Rishin Patel
Rishin Patel
Chief Product Officer, Open
Platform

Every model ships to every channel

One rating engine powers your APIs, embedded forms and AI agents that quote in real time.

API
Real-time pricing API
Send and receive pricing data from your existing systems, kept in sync.
Forms
Embedded quote forms
Branded pricing forms for your site or app, with your fields and logic.
Chat AI
Conversational agents
Quote, answer questions and approve changes without leaving the chat.
Works with via MCP

Describe a model in ChatGPT, Claude or Cursor, then review, test and publish it in Ptally.

https://ptally.ai/mcp
Connects to your favourite AI Clients
ClaudeChatGPTCursorGitHub CopilotGemini CLI

Launch your next product without the build cost

Send us your rating guide. We'll come back with a working model.

Talk to our teamTry the platform
Built for scale

Any line. Any market. Millions of quotes.

Ptally is line-of-business and geography agnostic. If it can be rated, we can build it and serve it at aggregator volume.

Millionsof quotes served every month.
Liveon price comparison websites, returning real-time prices at peak aggregator traffic.
GlobalWorking with commercial and personal lines in UK, Europe and US.
Personal lines
MotorHomePetTravelGadgetLife & health
Commercial lines
Commercial fleetPropertyLiabilityProfessional indemnityTradesmanSME packages
Speciality
CyberMarineAviationEventParametricEmbedded